YouTube Red

YouTube RED is a monthly subscription service from YouTube that removes advertisements from all videos, everywhere you watch. It was originally introduced as YouTube Music Key, a service that let you stream music and music videos from YouTube without ads. Google changed the name to YouTube Red and expanded it to all kinds of YouTube videos in late October 2015.(CNET).

Right now, creators have a lot of power over their videos. They can choose how they make money � via ads, sponsorships, Patreon, or something else � and they can have a relationship with their viewers based on that. For example, the vlogbrothers (one of whom, Hank Green, interviewed the President) used to not run ads on their channel because it was a part of their philosophy that their content should be free. Then, they decided that they would run ads but they would donate the proceeds to a charity that their viewers voted on. That�s trust. That�s a vlogger-viewer relationship. That�s how YouTube should work. That�s a creator being in a position of power and being able to make a choice that is good for them and their viewers. But YouTube Red is looking to take all that away. All of YouTubers big-name partners were forced to agree to the new terms of service saying that they are okay with not showing ads to Red subscribers � otherwise Google would switch all their videos to private. That�s strong-arming. Google says that this is for a better user interface, so that people who subscribe to Red can watch any video without worrying about ads, but it�s clearly puffing out its chest a bit towards the creators and letting them know who is in charge. (4 Reasons).